Strategic Best Practices for Skoleni's Communication
The integrated campaign provided Skoleni Digital Art School with a unified and powerful visual voice.
Full Corporate Identity & Campaign Strategy
Skoleni Digital Art School
Complete visual package including logo, identity book, technical catalogs, and a responsive website. The core strategy involved creating segmented content (displays, banners, social media assets) for high-traffic environments (schools and malls).
Project Overview
Client: Skoleni Digital Art School Industry: Education / Digital Arts Services Provided: Corporate Identity (Logo & Style Guide), Editorial Design (Catalogs & Technical Documents), Responsive Web Design, and Integrated Promotional Campaign Assets. Goal: Establish a cohesive, professional brand identity and execute a targeted recruitment campaign to attract new students for traditional, digital art, and 3D modeling degree programs.
The Challenge
Skoleni offered a unique curriculum, blending traditional artistic fundamentals with high-demand skills like 3D modeling and advanced layout design. However, their brand presence was fragmented, making it difficult to convey the breadth and quality of their programs to prospective students and their parents.
The primary marketing objective was to launch a campaign in highly competitive, high-traffic environments—specifically, schools and shopping malls—requiring dynamic, context-specific promotional materials that could drive immediate enrollment interest.
Magika Visuals' Solution
- Corporate Identity & Branding (Graphical Design) We developed a modern, flexible logo and corporate identity book that balanced artistic creativity with professional structure. This included a versatile color palette, typography hierarchy, and guidelines for image usage, ensuring the brand communicated both innovation and reliability.
- Detailed Program Materials (Editorial Design) To handle the complexity of the academic offerings, we designed clear, highly organized catalogs and technical information guides. These editorial pieces utilized clean grids, ample negative space, and informative infographics to make curriculum paths, entry requirements, and degree outcomes easy to digest.
- Digital Presence A fully responsive website was designed and developed, serving as the central hub for the recruitment campaign. The site was optimized for mobile users who would be accessing it via QR codes or short links from the physical promotional displays.
- Integrated Promotional Campaign Assets: We created a suite of visually arresting assets tailored for the physical campaign:
- Identify trends in prospective customer engagement with various outreach campaigns
- Corporate Displays and Banners: Large-scale, high-resolution visuals optimized for viewing distance in busy mall and school environments.
- Social Media Graphics: Engaging, shareable content designed for high visibility and quick consumption on platforms popular with the target student demographic
Outcome and Impact
- The integrated campaign provided Skoleni Digital Art School with a unified and powerful visual voice. The strategic deployment of targeted design assets and the adherence to clear CTAs helped the school efficiently bridge the gap between their physical campaign efforts and digital enrollment pipeline, leading to a demonstrable increase in brand awareness and qualified application submissions.
- Customer
- Skoleni Digital Art School
- Solution
- Full Corporate Identity and Campaign Strategy
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Magika Studios VFX LLC
401 Westpark Ct. Suite 200
Peachtree City, GA 30269
Phone: +1 (678) 274-9907
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